Client: Confidential (UK-based e-commerce retailer)
Problem:
The client’s online store offered thousands of gift options but struggled to present relevant choices to visitors. Generic product listings led to low engagement and cart abandonment.
Solution:
BBI AI Labs implemented an AI-powered recommendation engine that analysed user behaviour, browsing patterns, and purchase history to generate hyper-personalised product suggestions in real time.
Implementation:
- Machine learning model trained on 3 years of sales and customer interaction data.
- Integrated directly with the Shopify e-commerce platform.
- Automated dynamic banners and homepage recommendations.
- Implemented AI-driven product bundling for complementary items.
- Real-time performance tracking with A/B testing for conversion optimisation.
Results:
- 42% uplift in average order value.
- 31% increase in conversion rate.
- 25% drop in bounce rate due to improved engagement.
- Enhanced repeat-purchase rate through personalised remarketing emails.
